Shanti Enterprises needed 1,000 illuminated table-top displays.

The standard product was rechargeable. But their requirement was different:

This meant the product itself had to be modified — not simply supplied differently.

The customer had been purchasing the product from another supplier. But once the requirement changed, finding the customised version within the required timeline became difficult.

The challenge wasn't just sourcing 1,000 pieces. It was finding someone who could modify the product and manufacture it at scale.

A standard product was available. A customised solution was not.

Cuboc worked around the customer's requirement instead of asking them to compromise. The product was modified at multiple levels:

The customised configuration was then tested before moving into bulk production.

The customer received the required battery-free, direct-power illuminated displays within the required timeline.

There is a difference between selling a product and manufacturing a product.

A supplier can provide what is available. A manufacturer can work around what you actually need.